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Mastering Small Business Sales and Marketing
Course Documents
Handout (PDF)
Introduction
Introduction (1:04)
Refresher of Business Basics (4:54)
Marketing
Marketing vs. Selling (1:21)
Steps to Mastering Sales and Marketing (2:16)
Perfect Target (2:28)
Magnet Message (3:21)
Create a Personal Brand (3:31)
Farming for Clients (Part 1) (5:06)
Farming for Clients (Part 2) (2:34)
Farming for Clients (Part 3) (4:37)
Attracting Clients (Part 1) (5:31)
Attracting Clients (Part 2) (5:03)
Package It! (3:19)
Sales
Mastering Selling Techniques (Part 1) (2:43)
Mastering Selling Techniques (Part 2) (4:18)
Mastering Selling Techniques (Part 3) (4:23)
Mastering Selling Techniques (Part 4) (3:39)
Mastering Selling Techniques (Part 5) (3:54)
Customer Retention (3:44)
Getting Referrals (Part 1) (5:11)
Getting Referrals (Part 2) (4:09)
Getting Referrals (Part 3) (3:16)
Getting Referrals (Part 4) (3:46)
Farming for Clients (Part 2)
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